Your priorities are clearly visible to every potential customer that visits your site and can therefore reveal a great deal about you like:
• your business priorities • how your organization is structured and run • whether you focus on your customers • if you are easy to deal with • your attitudes • whether you pay attention to detail • if you are trustworthy
We DO judge a book by its cover. And yet…many businesses stop caring about what they LOOK like. They get ‘stuck’ OR, they get scared that the new design will not be worth the money they spent.
Are you sending out a ‘message’ to your potential customers or practically posting a great big sign that says something far less desirable?