Brand Strategy

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What is branding? What is the difference between unintentional and intentional branding? Why do I need a story? (emotional, expertise, trust)

Build your brand and discover what your business is truly about. Learn why a brand is NOT just a logo, it is NOT just the company you work for, and learn WHY you might not be attracting customers…and then strategize how to start finding better clients!

Brand Strategy

According to Jeff Bezos, founder of Amazon, “Brand is what people say about you when you’re not in the room.” For real estate agents, a brand is the most important thing they have control over yet it is the one thing that stands in the way of success. Why? Because most don’t understand the value of delivering an ‘experience’. Branding is a combination of knowing and understanding your clients, PR and image control, how you dress, talk, negotiate, answer phone calls and text messages, and altogether: why clients will use you again and refer their friends…or why they won’t.

Not having a brand strategy can ultimately leave an agent feeling frustrated and betrayed by their client, and is the number one reason that clients will ‘walk away’ from an agent and never look back. An agent’s brand is ultimately what makes them unique to a client, and is the ONE and ONLY reason a client choose them. Once you break down the myth that your brand is ‘a website, a logo, and the brokerage’s name’, agents start to understand what they need to do to become more successful.

Unintentional + Intentional Branding
Develop your story
Why client perception is CRUCIAL
Social, Cultural, Personal, and Psychological influencers that interrupt client behavior
Creative, Media, and Design + Brand

What is branding
What is the difference between unintentional and intentional branding
Why do I need a story (emotional, expertise, trust)

Who, what, where, when, why, and how to post to the right target audience
Why focusing on ‘closing’ is bad for business

Tone of Voice
How social media affects perception
Why using @gmail.com, @aol.com, etc. is bad for business

The Creative Stuff

Websites, Logos, Colors, and Fonts = Brand Trust
What type of media = authority, trust, and security

Review the materials
Take home your ‘homework’ and printed materials
Ask questions for ‘real’ answers
Troubleshooting

Review the materials
Take home your ‘homework’ and printed materials
Ask questions for ‘real’ answers
Troubleshooting