Put simply, brand publishing is when a ‘brand’ takes their content and uses it to make money.
But, isn’t that the same as content marketing? Not really.
Content marketing has always been a way for businesses to talk about what they do and put it out there for potential clients to find, read, and convert. But brand publishing is actually taking the content you know and own…and utilizing it to make money. For example, a personal fitness trainer using their recipes, blog posts, and questionnaires to create a journal or book…or even further, to create a recipe magazine!
When a brand takes the content they are creating and uses it to ‘create’ a new way to make money, this is brand publishing.
Publishing is what I’ve been doing for years. I was a journalism major who had to learn many other things to stay alive, and then when content marketing came back into style, I immediately began working with small businesses to manage their content and eventually monetize it! (Ask any of my clients, I always urge them to write a book to support their brand!)
Now, there is a name for it.